The philosophy of the brand's founders, from the very beginning, was to develop natural cosmetic formulations that would be more effective than the traditional synthetic cosmetics developed until then.
In their interactions with the upper class of European society, we also discovered that many important people were looking for cosmetic products with natural but safe and effective formulations, that met the standards of quality, image and luxury.
As a result, we started to develop highly effective formulas that delivered results on the skin from the very first application, providing an unprecedented luminosity. A new concept of cosmetics was born, a natural cosmetic, more effective than synthetic cosmetics and surrounded by a touch of sophistication, elegance and luxury never seen before. WHERTEIMAR, the luxury natural cosmetic brand, was born. Each product reflects the passion and commitment of its founders to deliver an exceptional beauty experience, where luxury meets authenticity and sustainability.